Describe the strategic development of Toyota. In doing so relate the Essay

Describe the strategic development of Toyota. In doing so relate the development and strategies of the organisation to the relevent business tradition in which it has developed - Essay Example Toyotas logo was established in 1936. (History of Toyota) The current Toyota Company has started as a division of Toyoda Automatic Loom Works devoted in 1933 to the production of automobiles under the direction of Kiichiro Toyoda. The name, Toyota, has taken instead of Toyoda in order to separate the exact name of the founder from the company name. Moreover Toyota is easy to pronounce than Toyoda and also it takes eight strokes to write in Japanese, is considered to be luckier than Toyoda. (Toyota corporate history) It has started with A1 passenger cars and later shifted to G1 trucks in 1935, because of the initial failures in car manufacturing. Toyota Motor Co. was established as an independent and separate company in 1937. The initial history of the company was not much encouraging. The US cars were dominated in automobile industry till the initial stages of 1970s. The 1973 oil crisis has served as a blessing to Toyota as more and more customers concentrated on the small car industry to save fuel. The Americans were interested in big luxury cars till the oil crisis while Toyota concentrated more on fuel economy cars. They have researched a lot in manufacturing fuel economy small cars while the American car manufacturers like General Motors concentrated more on bigger expensive ones. When the oil crisis has started in 1973, Toyota had already the technology readily available for them to develop economic cars while the Americans forced to develop new technologies to manufacture economic small cars. Thus from 1973 onwards Toyota, slowly started to capture the world market. â€Å"By 1955, Toyota was making 8,400 cars per year; by 1965, 600,000 cars per year. Toyota set up a headquarters in Hollywood in 1957; the first Toyota car registered in the United States was a 1958 Toyopet, sold in 1958†. (Toyota history: corporate and automotive) â€Å"In 1959, the company opened its first plant outside Japan - in Brazil.† (Toyota history: